More about @nickhuhn

After 20+ years of planning and deploying a vast variety of marketing efforts in our increasingly digital world (websites, SEO, SEM, video, display, social media, email, ecommerce, programmatic and other forms of digital media and paid advertising), I’ve accelerated the growth of some of the world’s largest brands as well as startups and scale-ups along the way.

With 20+ years of experience blending marketing and technology in strategic and tactical roles, I have been entrusted to invest millions of dollars to focus on key areas of growth such as:

• Situational assessments: consumer behavior, trends, insights, competitor research, audits of status quo, aligning on objectives.
• Cross-functional stakeholder alignment: understanding the intersection of sales, marketing, IT, brand, product, finance, et al. as well as support from agencies and vendors.
• Go-to-market planning and strategy: opportunity assessment, product positioning, communications and key messages, content development.
• Generate awareness and demand: build ecosystems of reaching audiences with inbound and outbound marketing and advertising to support awareness, conversion, and retention.
• Test, learn, iterate: find signals in the noise of data, uncover rational and emotional cues that increase appeal and performance of campaigns, scale the wins and take stock of what not to do.

In short, I have amassed deep and broad expertise across many elements of the ever-changing digital landscape, often in situations where constraints inspire creativity.

Areas of Digital Marketing Expertise

Advertising and Paid Media Campaigns

Whether it’s a global brand or “mom and pop” shop down the street, people have entrusted me with their budgets to deliver results for a variety of business, most often in heavily-regulated industries such as Distilled Spirits and Healthcare Marketing.

Marketing and Brand Creative

While I’m highly technical, I also enjoy being an active part of the creative process. Whether you need help writing a brief or creating copy for your campaigns, I can help because I understand the art and science of building brands.

Google Tag Manager and Google Analytics

Unlocking value from GTM and GA is a specialty of mine. Advanced tagging and tracking lets you focus on the actions that really matter for your target audience and your business goals. Data don’t lie, but one must collect and analyze it first.